Boycott Bud, Support Pine Ridge

Creighton University senior and Creighton Whiteclay Awareness president Dave Fuxa read the following statement at the January 22,2013 news conference in Omaha announcing a student-led boycott of Anheuser-Busch products:

Good morning.

My name is Dave Fuxa. I am a senior at Creighton and the president of Whiteclay Awareness, a group founded on supporting the indigenous of the Pine Ridge Indian Reservation. Today I am before you to announce our next step.

Student groups at Creighton, University of Nebraska-Omaha, University of Nebraska-Lincoln, Creighton Prep High School and others are collaborating as advocates for the Pine Ridge Indian Reservation. As students, we are motivated by this injustice and the lack of action on the issue. We find it completely unacceptable that such a blatant and ignorant violation of human rights exists, and demand that the people of Pine Ridge be treated with the rights and respect they deserve. Despite our efforts and the efforts of others, no effective changes have been made at Whiteclay or Pine Ridge to date.

We are announcing a national boycott on Anheuser-Busch, with the slogan “Boycott Bud, Support Pine Ridge.” We are asking all boycott participants to refrain from all Anheuser-Busch products that contain the recognizable “Bud,” including Budweiser, Bud Light, Bud Select, Bud Ice, and other “Bud” brand extensions until Anheuser Busch oversees the closing of the four off-sale liquor stores in Whiteclay, Nebraska (Arrowhead Inn, Jumping Eagle Inn, D&S Pioneer, and State Line Liquor) and we demand that Anheuser-Busch construct an effective rehabilitation center under the guidance of tribal authorities.

As an organization and as a movement we will seek to grow this boycott until these demands are satisfied.

Anheuser-Busch is the focus of our boycott because 78 percent of alcohol that is sold at Whiteclay is an Anheuser-Busch product. While other beer companies are stakeholders, none come close to the market domination of Anheuser-Busch. Additionally, Anheuser-Busch is a national brand that has the capability to comply with our demands and ensure residents of the Pine Ridge Indian Reservation are treated with dignity and respect.

You may be wondering why university students are actively pursuing justice in a far-away community. My answer to you is this: It is everyone’s duty to stand up to injustices in our world today. As Nebraska and United States citizens it is our duty to stand up to the injustices in our community.

Whiteclay is one of those wrongs.

Our announcement today isn’t only demanding an end to unjust sales; this is an announcement demanding that human rights no longer be ignored and that we all commit to do what is necessary to provide all those who live in the United States the rights and dignity they deserve. As Dr. Martin Luther King Jr., a national hero we celebrated yesterday, so eloquently put it in his “Letter from Birmingham Jail”: “Injustice anywhere is a threat to justice everywhere.”

While a successful boycott may be measured in the closing down of Whiteclay and the construction of a rehabilitation center, our involvement as students and as citizens will not end until people are treated with dignity and respect.

We stand here today as students and as citizens motivated by Martin Luther King Jr. and the legacy we remember him by. These injustices are not something we can, nor will, ignore. Pine Ridge is part of our community, they are our neighbors, and they are being treated unjustly.

I am going to stand up for Pine Ridge, we are going to stand up for Pine Ridge, and I hope you will stand up for Pine Ridge.

Boycott Bud, Support Pine Ridge.

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